Diamond Nexus Announces Sale on Wedding Bands
23.02.12
(PRWEB) February 17, 2012
To reward customers who have already purchased their engagement rings, Diamond Nexus is now offering this rare sale on their 14K Gold wedding bands for men and women. This sale includes all matching bands, stand alone bands and eternity bands.
Prices for wedding bands start as low as $260, giving customers opportunity to save hundreds of dollars. “We wanted to reward our customers who have weddings planned for 2012, with an incredible sale, and opened this offer up to include our eternity bands, which we seldom reduce in cost,” stated Kyle Blades, Director of Marketing.
“We know that wedding planning can get extremely expensive and Diamond Nexus has always strived to give our customers affordable engagement rings . With the sale on our wedding bands, our customers are able to finalize their purchases before their wedding, and enjoy some extra savings,” confirmed Jennifer London, Social Media Coordinator.
Source: PR Web (press release)
Blue Nile—No Longer in Denial?
23.02.12
For a long time, Blue Nile had what chairman Mark Vadon called “a beautiful [business] model.”
It never owned much inventory on its core product (diamond engagement rings), so its suppliers carried most of the financial burden. It didn’t spend a lot on marketing, seemingly luring most of its consumers through searches. And it generally offered a good deal, since it didn’t bear big inventory or marketing expenses, not to mention big retail rents. As long as online buying increased—as it has been—the company could keep growing, and the formula could be replicated overseas. Vadon even left to start a new business.
But its latest disappointing financial results —which caused its stock to plunge precipitously —suggest the formula has grown stale. Blue Nile has lagged behind not just overall dot-com growth, but growth in online jewelry sales, as a chart in this post pretty clearly shows . The biggest culprit cited by executives: 2011’s big increase in diamond prices. When they shot up, Blue Nile, which buys on the spot market, was suddenly not so competitive anymore.
Source: Jewelers Circular Keystone Online (blog)